Thunder Bay’s The Honest Heart Collective have just released their brand new single, 'Suffocate.’

On 'Suffocate,’ the band reconnected with JUNO-nominated producer Derek Hoffman (Arkells, The Darcys, RALPH), and the JUNO nominated Gus Van Go (Metric, Said The Whale). 'Suffocate’ romanticizes the notion of letting go of dreams to end the chase of forever-moving finish lines, while coming to terms with the fact that it’s an inherently stifling train-of-thought.

Of the inspiration behind the song, shares lead singer Ryan MacDonald, “I’ve toyed with the idea of giving up on my dreams a few times now. You could even say I romanticized it; how sweet life could taste without the unpredictable struggle of chasing a forever-moving finish line. Then again, could I even find happiness in abandoning what we worked so hard to obtain? Every time I think about it, I question my purpose. I’ve learned that a person without a purpose can be a dangerous thing. Desperately avoiding bitter disappointment. It’s a suffocating feeling when what you want in life conflicts with what you see when you close your eyes and say your own name.”

Recent press for The Honest Heart Collective includes a 'RANGE ’ artist-to-artist interview with Sam Fender , an 'Exclaim! ’ piece chronicling a collaborative re-recording of a 1979 song protesting nuclear waste disposal, and a nod to the band’s “earnest and candid brand of songwriting and engaging, energetic sound”, which have earned them “a firm place in the hearts and minds of listeners” by UK-based 'CLOUT ’.

Lots more at their website: https://honestheart.co/